The aim of the brand added value programme MMW Retail is to provide sustainable support to qualified and authorized specialist retailers in order to make the added value of premium brands more tangible for consumers.

This involves promoting sales channels and retail partners that generate additional demand from consumers through qualified sales along the customer journey and/or lead to higher added value for brand products.

The documentation of sell-out performance for each individual process

serves as the basis for service remuneration for qualified and authorized specialist retail partners.

The tried-and-tested marken mehrwert processes demonstrate their particular strengths in single and multi-level sales as well as in hybrid sales forms.